New to the world of SEO? Looking for a magic wand to get your website ranked as No. 1?
There are definitely some SEO tips and tricks; even if there is no enchanted route to get your site to rank as the first page of search engines such as Google, Yahoo or Bing.
The net has vast amounts of information with SEO tips and tricks to promote websites. But a closer look reveals that most of the articles and blog-posts talk about SEO in a suppositional or academic manner and not a practical fashion as to how to best employ SEO.
So struggle no more to get visitors to your website. Because we are here to reveal SEO tips that are sure to boost your organic traffic. We would like to believe that SEO is no longer just a basic set of rules, but rather needs you to make your entire website a well-oiled machine. With a few best practices, you can vastly improve your SEO efforts and take the first few steps toward a higher ranking.
There are many tips and tricks to enhance your websites’ SEO performance:
Serve it fresh. Make it relevant. Just make a mental note and stick to it that you are creating content for humans, not search engines. As much as it is imperative to include keywords on your pages, however your content should most importantly be informative and meaningful.
Keep it short and simple. Listen to the digital gurus when they tell you that the page title should be under 70 characters and should contain no more than 3 long tail keywords. Also make sure that your page title is something out of the ordinary and descriptive of the content that it caters to.
In case you’re rolling your eyes at this new word, let us inform you that a meta-description is that little bit of information below the link of a search result. It should be as short as 150 characters and include at least two of the keywords being used in the page’s title.
Nobody likes too many words followed by more words. So use header tags to break up your content into sections. This makes reading easier and pleasurable. Also, good formatting of your content helps enhance the user experience of your website tremendously.
Let’s do it right – put the most important keywords – that is the page title at the beginning of the URL. Make sure that you always use hyphens to separate words – Google considers hyphens to be word separators.
All the images that are used on the page should have keywords included in the file name. As the URL structure is separated by hyphens, so should the words be in this case. Also ensure that an alt-text, a word or phrase is included to describe the image.
You need to look at creating two or three internal links on the page related to other pages. Use this ultimate chance to direct visitors to other relevant content you have to offer and keep them moving through your website.
Although search engines algorithms have stopped entertaining meta keywords, it’s still important to add 3-5 keywords on your page to optimize your content. Smaller search engines may still use them and you may benefit from this SEO tip.
Page load speed
Your belovedusers may leave your site if they have to wait even for just a few more seconds for each page to load. Apart from that, a lot of search engines take page-loading speed into account in their website ranking algorithm.
Usage ofimages, videos and audio can help augment the user experience and allow you to deliver information in a way that is most suited to your visitors. It also goes on to show that you have put in the work to make your content interactive and appealing.
What SEO tips does 2017 have in store for us?
Mobile App Optimization
The mobile market is expanding and how. It’s become so big, that even Google is still trying to get answers as to how to provide mobile users with a better search experience. So site owners should aim to develop mobile or responsive designs to increase the site’s loading speed on mobile devices. A faster loading site translates into more chances to retain visitors.
Improve User Engagement
To reach the numbers that would make you smile, this is a proven factor. It determines the effectiveness of page elements that contribute to the chances of visitors committing to your call to action.Thoughuser engagement is too indirect an influence on search rankings, it is still something that all website owners need to optimize if they want that coveted rank.
As easy as this seems, it’s really important to create content that adds value, while still being relevant for the target audience.Apart from creating quality content, it is also about knowing your audience, to the extent that the content is useful.
Optimize Visual Content
Ignorevisual content at your own peril. In the current scenario, visual content has become more important than ever. It supplements the text in the best possible way (or even manages to replace it) and it certainly can affect SEO.
Keep Your Online Footprint Up-to-Date
Never forget that your online presence goes way beyond your site. It’s definitely a splendid idea to experiment with new platforms to let the world know of your presence, but make sure you keep them up-to-date even if you stop using them.
Optimize for Rich Answers
Although it is still important to aim for the top positions in Google search with your target keywords, it’s now time to optimize for other Rich Answers too. These are the results that emerge towards the top organic search results.
Users have become immensely sophisticated online. Mobile users check their email messages on the go, desktop users redeem social media coupons, and the people who choose to click on your PPC ads expect a consistent user experience with what they had when they landed on your site through organic search.
Google SEO tips
Attaining a coveted rank in Google in 2017 is about the delivery of a satisfying end product to users. And a clear direction is what is required on what you need to do to your website to get more traffic from Google.
Pick a good keyword
The very first thing to do is to first step is to pick the search term or phrase you want the post to show up for. If I am writing about the travel destinations or the best places in the world, I’ll want to find out what people are actually searching for.
The coolest way to do this is use Google Keyword Planner It is a free tool that will guide you along the path and show you an estimate for any search phrase.
In simple terms, this means the number of times the keyword appears in the article that you are writing. Generally people use it up to 2-3 %. Focusing too much on the keywords can also lead to bad SEO. So use this tool in a proper manner.
Figure out the competition
You are now ready and armed with a term that you want to try to rank for. So now you need to know the competition and do a bit of research on them. Time to go undercover and do some recon!
Get, set and go over to your “private browsing” mode on your web browser (“Incognito” in Chrome, “Private” in Safari and Firefox, “InPrivate” on Internet Explorer) and head to the beloved Google.com
Once you’ve had a look, ask yourself if you can do better?
Write what others couldn’t – the best
You know what your competition looks like now, so it’s time to create the content that is going to be mind-blowingly unique and amazing. Maybe you think this is the most tedious and difficult part of it all, but it’s undoubtedly the most important.
The content needs to be better than the best, and much better than the rest or else neither Google nor your audience will ever take note.
The keyword needs to be right therein your page title
Your keyword needs to be part of the page title, but that doesn’t mean it has to be exact (though it can be). Moreover, the title must also be exciting and attention-grabbing enough that people will actually want to click on it!
Another important place for your keywordyour header
A large title at the top followed by several sub-headers throughout the page and there, you’re all sorted!
This organization not only helps people in skimming through your blog-post articles, it’s also helpful in showing Google exactly what your blog post is about. Therefore, make sure you use your exact keyword phrase at least once in your sub-headers.
The name and alt-tag of your image also deserve some keyword attention
Someone rightly said, a picture is worth a thousand words. So prove them right with images in your blog post, you can use those images to cement the idea to Google about your post’s topic. There are two ways to do this:
- The image name
- The image alt tag
Just change the name of the image on your computer before uploading. So a vastly uninteresting file called “2831274.jpg,” can be renamed with something like “a place divine 1.jpg.”
Without using the regular mumbo-jumbo or getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason.
The keyword should also have pride of place in the URL and in the post
An easy and cooler way Google is able to determine what your blog post is about is the URL. We’re simply talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). To make things easier for youwhich of the following URLs do you think Google will like better when deciding whether or not to show a certain page?
You’re bang on if you guessed the second one. While the former might not totally ruin your SEO efforts, the latter definitely helps show Google exactly what the post is about.
Insert internal links
Why would anyone care if you weren’t talking about your best content? For this very reason, it’s imperative that your best SEO content be linked internally by other pages on your website.
This means that you may need to go back, scratch your head and edit some older posts to include links to the new, incredible content.
Page loading speed
This is one very important factor considered by both Google and Bing. Their preference lies with those websites, which have a very high page loading speed. You can check page speed and loading time with:
To be or not to beask your readers
Just ask your readers what they want you to write. You could conduct open polls to know their opinions or you could e-mail them to know about their questions or interests about specific topics.
Last but not at all the least – update the content
This matters a lot because if you have not updated your outdated content and links, then search engines will send you far down in the ranking. So, update your content regularly.
We could go on and on with our suggestions and SEO tips and techniques. But it’s time you paid heed to the ones we’ve mentioned above and get going. We’ll keep you updated even as you update your own stuff!