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Apart from Live video which is engaging and response creating, there is another type of media that offers a unique and contrasting experience to the audience. It is known as virtual reality or VR.
VR offers a completely new platform and channel for content marketing and customer interaction. Many industries have designed VR based app for targeting more content to the audience. For eg. Shopify has used this medium seriously by developing a VR based app to allows online shoppers to choose and customise clothing sitting at home. VR is a very new and evolving media and researchers have made positive forecast of sales generated through this media. Companies are slowly adopting this media for marketing as people have started experimenting for shopping purposes.

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